I tell a lot of stories when I deliver training. I used to feel a bit self conscious about this at the beginning but now I realise that it is a critical aspect of effective delivery. Of course the story needs to be interesting, often funny and most importantly relevant to the concept that you are trying to get across. The short slideshow below might give you a few tips on how to craft an effective story. Pixar certainly knows how to tell stories. My main rule – be authentic.